From Mozilla Firefox, the free oversimplification failure
WTF is oversimplification[edit source]
Oversimplification is a new trend where brands make their logo more "modern", when instead freaking destroying the logo. Take pringles as an example, he looked recognizable, and now he looks like Monopoly Man bought it and made it look like him to advertise his board game although we are in a global crisis
Anyways the meme all started with the Firefox new logo, with the tweet of "they killed the [freaking] fox", and it gained a ton of attention, so much that it sparked a meme.